WEBSITES FOR SMALL BUSINESS
A good navigation structure should be seamless and will keep visitors on your site longer, which means potentially more readers, subscribers, sales or leads - whichever is your primary objective.
CALL TO ACTION
The design of a call to action can be broken down into 4 simple elements - size, shape, color and position. Each plays a vital part in determining how effective the call to action is in directing the user.
Business identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation.
CONTENT . CONTENT . CONTENT
It's so important to establish a strong visual content hierarchy so users can quickly scan your site and sifting through relevant information.